Are you struggling to find influencers who can boost your brand? You’re not alone.
In fact, almost 70% of marketers say finding relevant influencers is their biggest challenge with influencer marketing.
Thankfully, you don’t have to work through the process alone. Instead, you can use an influencer marketing platform to get ahead of the curve!
Boost Your Brand: 5 Tips for Choosing the Best Influencer Marketing Platform
Ready to give your branding initiative a boost? Keep these tips in mind for finding the best influencer marketing platform available. With these tips, you’ll have the software you need to succeed!
After all, you don’t have enough time to hunt down influencers. With the right software, you can save time and stress.
Discover what to look for from your platform with these tips today.
1. Relevant Influencers
Choosing the right influencers is key to an effective influencer marketing campaign. As you look at each platform, consider the quality of the influencers available.
Take a look at customer testimonials to make sure the influencers are the right fit for your business. Otherwise, they likely won’t help you accomplish your goals.
2. Ease of Use
Take advantage of the chance to demo each platform.
Does it feel easy to use and navigate? If the platform isn’t intuitive, you could waste valuable time learning how to use the software.
You want to get started with your influencer marketing campaign right away. Make sure to choose a platform that works for you, not against you.
3. Expertise
You’re not only paying for software; you’re paying for a company’s expertise, too.
Does the platform give you access to educational resources and ongoing consulting? Can they help you improve your influencer marketing campaign?
For example, this company can handle the entire influencer marketing process for you.
If this is your first campaign, find a platform that can lead you to success.
4. Features
Before choosing the influencer marketing software you want to use, make sure it has everything you need. Confirm that the features you want are included, too.
For example, can you have a conversation with the influencers? How can you track the campaign’s performance?
What about price negotiation and content rights?
Does the platform make it easy for you to review the analytics from each marketing campaign? Reviewing the data is key to success. Otherwise, you won’t know what’s working (and what’s not).
Consider your goals. Make sure you can track the key performance indicators that are relevant to those goals. When choosing your influencer marketing platform, you need to understand whether you need a network or a database. For example, when comparing leading platforms like Trend vs. AspireIQ, we found out that the latter is rather a database than a network of influencers. If you have an in-house team of marketers who can build and sustain relationships with influencers, you might opt for a database.
5. Cost and ROI
The influencer market could reach $15 billion by 2022. Finding the right influencers can boost your ROI. Before you choose a platform, make sure it’s an effective use of your budget first.
Otherwise, you could end up wasting money and hurting your returns.
Get quotes from more than one platform. Then, compare their features and cost.
Make sure you’re choosing a platform that suits your needs and budget.
Final Words
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