Digital marketing is an ever-growing science that many leverages to scale ahead of their competition, increase sales, and so much more. We sat down with Aleksandr Suchkov specialists from all fields such as content marketing, SEO, social media, etc. from the Stergo Media team – a leading digital marketing agency with 7+ years of experience in serving clients internationally. This was an email interview and the responses were received in a combined way, so we’ll be omitting names.
Where Should A New Ecommerce Platform Focus?
It’s true. There are many aspects of digital marketing that a business needs to excel in. But what you begin with largely depends on your industry. A little bit of it all is warranted in the first 6 months itself, but you can prioritize this way:
- Selling a product through an ecommerce website with a checkout system, payment processors, the whole thing: Focus on great branding and website graphics. Also, ensure the pages don’t look too empty, so invest a little in good sales copywriting.
- Selling a service, subscription, or another digital product (such as a course): Create offers and advertise them on social media, plus the newsletter subscription box is the most important. Build a mailing list and do extensive email marketing.
- Any website that wishes to get more exposure, leads, subscriptions, and traffic in general: Don’t start without a solid SEO plan. Prepare heavy content in advance, so that’s content marketing.
- Any new-age, Gen Z-focused brand should invest heavily in image and video social media platforms such as Instagram, TikTok, YouTube, and Pinterest. Ignore the big ones like Twitter, Facebook, and LinkedIn in the beginning.
How Much Should The Marketing Budget?
The first-timer will likely make a bunch of mistakes. Start very small. A daily budget of $5 can still give you plenty of insights, to begin with, though we generally recommend $25 or higher (daily).
Once you have determined that your ad campaign is efficient and fine-tuned, the budget should be 20-30% of your total revenue (not profits) in the first few months. By the end of the first year, we recommend remarketing as much as 50% of your profits. Money spent on digital marketing gives back results with a vengeance.
After that, it’s all on you.
Invest In A Paid Content Strategy
There are many ways to tweak customer segmentation and ad content to squeeze in a little more sales with your marketing campaigns, but have you tried a paid content strategy? This is where you use ads to promote your content instead of your products. The competition in this space is very limited compared to running traditional ad campaigns. You’re buying leads for cheap and building brands.
Gather Video Testimonials
One thing that has worked for me is getting customer video testimonials and using those real-life videos in retargeting campaigns. Potential customers see actual customers speaking about the product that they’re on the fence about and take action.
What Is The Most Important Tip You Will Give To A New Ecommerce Store Owner
Well, there’s a lot to unearth when you first start. Discovering can be a painful and tiresome process but it’s worth it. But I guess if I could give you one tip, I’d say that don’t underestimate the power of good social media. No matter how good or creative your ad campaign is, if your digital presence is zero, or worse, cheap-looking, haphazard, and all over the place, then it severely hurts the trust value of potential customers. Use an SMM toolkit like top4smm to manage your channels or do it manually – make sure there’s consistency, branding, quality, proper organization, and activity on your social media channels.
This will also help you organically down the road.
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