Thanks to the growth of Instagram, visual and video content have become the king of social media. Not only do they generate high engagement rates on Instagram, but they also boost your sales.
However, the biggest problem marketers face is how to double up their engagement on Instagram. And today’s post will highlight the tips and tricks you need to get excellent interaction and more sales for your business. Let’s dive right in.
Consistency Matters a Lot
I have never seen an Instagram celebrity who became popular, posting once a day or a week. Don’t get me wrong here. You don’t need to be spammy to get interaction. However, you need to post consistently to maximize the benefit of Instagram. Start posting twice a day on different topics your audience may be interested in.
With consistent posting, your business gets more exposure to customers who may not have heard of you. To start posting consistently, you need to have a content calendar and topic category that your audience cares about. You can post videos on Thursday to teach people how to do specific things. The more consistent you are, your followers and like count will grow on Instagram. Remember that Rome wasn’t built in a day. It began with baby steps.
Remember to Post Content When Your Followers Are Online
No teacher likes to teach in an empty classroom. No one will see or comment if you are not publishing content when your audience is online. What you have posted will slip into the digital grave very quickly.
We live in an attention age and if you want people to interact with you, post at the right time to get the initial engagement. Check Instagram analytics to find out the right time to post your content. Instagram analytics will show you the best times and days of the week to post your content.
Have Strong Customer Service Strategies
Customer service is essential, especially if you use Instagram to acquire customers for your business. For example, 75% of customers will reach out to your customer service personnel, while 50% will trust only social media-focused brands when making inquiries. As a business, you need to show Instagram that you are committed to customer service satisfaction. The best way of showing that is:
- Answering user’s comments
- Answering user’s direct messages
- Having a call to action at the bottom of your page
- Listing working hours on your page
When customers contact your brand online, they expect you to respond within hours, while two-thirds will expect you to give them a response within 24 hours. Your goal with customer service should be to respond quickly to customers’ queries, comments, and complaints. Otherwise, people will have difficulty trusting you and your business.
Use Hashtag for Your Brand
A lot of international corporations use the right hashtags for their brand. However, you don’t need to be big to use branded hashtags. If you are starting, using branded hashtags is recommended and will help you grow your authority online.
Branding your hashtag means that your content is associated with your business. It also means that you can track which content you have posted and find out if your photos are being shared on Instagram. The more you use branded hashtags, the more you will have a positive contribution to your brand.
Besides that, you can also use hashtags that are getting the most attention online to spread the word about your company. Those specific hashtags will allow you to reach more customers and generate a lot of interaction on Instagram. That’s because popular hashtags are seen more by the people, and their distribution is spread.
Get More Likes on Instagram
Imagine you have two Instagram pages. The first page has 20 likes, and the second page has 50,000 likes and you want to buy a valentine’s gift for your girlfriend. Between those two pages, which one will you buy from?
First, you will look at the number of likes on both pages and go with the page with the most likes. People on Instagram trust a page that has more likes. Research has also proved that social pages with more likes receive more sales than pages with fewer likes. Check out Twicsy, and you will learn how to get more likes on Instagram.
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