Research shows that 500 million users were posting Stories each day as of January this year, and it is safe to assume that number has gone up since then. Personal profiles are not the only ones with this feature. They can also benefit your brand. Over the past few months, Stories have become more sophisticated and powerful across social media. Using them today can be a powerful way to grow your brand on Instagram.
It is estimated that about half a billion people watch Instagram stories regularly, so it is a wonderful way to increase engagement on Instagram. Instagram stories are easy to make and you just must use the right tools and actions to get people to see them. In addition to buying Instagram likes, showing up regularly on stories is certainly recommended by all social media experts. However, as with everything else online, this requires careful planning. Hence, enlisted in this article are 7 expert Instagram story tips to boost traffic and engagement.
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Use Hashtags in Stories
Instagram Stories allow you to add hashtags. The use of hashtags in Instagram stories is one of the best ways to ensure that new followers can find your content. People will be able to see your stories on the list items page when they search for a hashtag on Instagram. Each Instagram story can include up to 10 hashtags, including one clickable hashtag sticker.
In case you are concerned about how hashtags will affect your story aesthetic; you can hide them beneath a sticker or give them a style that contributes to the aesthetic. Make your hashtag text readable. If it is indecipherable, Instagram will not pick it and your story will not appear in relation to the hashtag.
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Conduct Polls, Quizzes, Q&A
You can use surveys or quizzes instead of open-ended questions to get your followers’ feedback. Stickers can assist you in this regard. Increase engagement on Instagram with the help of your followers by asking multiple-choice questions. It allows people to engage with your post with a click of a button, which is faster and more efficient than typing down an answer.
However, you should not let that stop you from trying your hand at an Instagram Q&A. Tell your crowd that you will do an Ask Me Anything (AMA) and encourage them to submit questions through a Story with a Question sticker. Answer the questions your followers have asked on Instagram Stories.
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Post Customer Reviews
If you are working with your customers or if you have an item that helps them overcome a problem, then include a portion of that social proof in your Instagram Stories. Showing screenshots would be the most ideal method. In addition, you can ask your Instagram followers for a video accolade, which you can post on Stories.
Taking leads and converting them to sales is most effectively done through social confirmation. It is important for people to work with, or purchase from, organizations that they know are amazing. No matter what kind of screenshot, kind message, or video tribute you post, be sure to increase engagement on Instagram by posting them.
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Highlight the Key Stories
The feature allows you to share exceptional and important stories on your profile, so you or your followers can revisit them. You can take them down whenever you want or leave them up for as long as you want. Add some aesthetics and consistency to your highlight by creating a cover that goes with your Instagram theme. This can be done by tapping one of your Highlights, selecting Edit Highlights, and selecting Edit Cover.
This will increase engagement on Instagram and allow you to show more content to your new audience. Highlights should be organized by topic for your followers to easily navigate.
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Post at least Once a Day
Your profile will be seen as active if you post once a day. A profile that consistently uploads something stays on top of the feed, and people are more likely to click on your stories to see what you have just posted. With ‘Popsci.com,’ you can buy Instagram followers to show influence when people look at your profile, but without that colored circle around your profile picture, they will simply assume the account is not active and look elsewhere.
You can reach people at the top of their news feeds by using Stories. You have a much better chance of being seen here. This is quite different from a normal post, which might go unnoticed in someone’s feed. To be successful on social media, having consistency is essential. The same applies to your Instagram Stories. The feature will not be remarkably effective if you use it once a week. You will reap the benefits if it becomes a regular habit.
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Market Your Product
Using an Instagram Story to promote your product or service is a proven method to attract a market and increase brand recognition. Without spending any money, you can market to Instagram followers. Instagram Story links can be linked to an outside website through the “swipe up” element. This increases your engagement on Instagram and your exposure to your Instagram followers. However, you can only use item stickers if you are a verified organization on Instagram.
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Stream live on Instagram
Authenticity and originality are two of the reasons why live videos are so powerful. People like seeing the people behind the brands they follow. In addition, during a live broadcast, Instagram sends a notification to your followers inviting them to tune in.
Using Live Stories is a smart way to increase engagement on Instagram and connect with them on a new level. You can stream behind-the-scenes, host live interviews, Q&As, demos and tutorials, and whatever else you can think of that would be useful to your target audience. It might take a little while to learn, but it is definitely worth it.
Conclusion
You can use Instagram Stories to promote yourself or your brand on Instagram in a variety of ways. Even so, figuring out how to and what to post exactly can be challenging. Remember, you can also always buy Instagram followers to kickstart organic engagement. Some of the best sites to buy Instagram followers are, ‘Rushmax,’ ‘GoViral,’ etc. In case you are needing some imaginative motivation, utilize one (or a few) of the Instagram Story ideas mentioned above and you are certain to invite an increased engagement on Instagram which will directly result in upscaling your business.
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